Accordingtothereport, "2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21," publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% do $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Takšen obetavni trg nedvomno pritegne pozornost in zanimanje multinacionalnih podjetij za razsvetljavo, vključno z GECurrentom, podjetjem Daintree (v nadaljnjem besedilu »GECurrent«).
? TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, digitalni, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, butwhy tudi towincustomers' zaupanje ,kako bodo trenutne tržne strategije in kakšna so njegova pričakovanja za ta velikanski azijski trg?
Da bi našel odgovore, je TrendForceov oddelek za optoelektronske raziskaveLEDinside intervjuval g.Jackyja Shena, generalnega direktorja prodaje v Asia Pacific of GECurrent, kjer je g.Shen odgovarjal na omenjena vprašanja vsakogar.
Začetek preko zagotavljanja boljših storitev na kitajskih trgih
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; thecountry' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
"Umik GELightinga iz Kitajske, ki je zelo obetaven trg, ni bil porazen. Namesto tega je bila odločitev o umiku sprejeta, da se prilagodijo strategije na ravni skupine, ki temeljijo na notranji integraciji izdelkov," je dejal Shen.
Hkrati so tudi drugi multinacionalni velikani razsvetljave prilagodili in preoblikovali svoje poslovne modele zaradi pritiska, ki izhaja iz njihove LED poslovne transformacije.
